An international luxury shopping and travel guide published by Global Blue in over 40 destinations worldwide.  Read more

— Global Blue operates one of the world’s biggest and most trusted Tax Free Shopping networks, helping travellers save on purchases abroad. SHOP magazine provides their strongest connection to their customers – a handy treat found in luxury hotels all over the world. Since our consultancy began we’ve helped Global Blue build SHOP as a brand, with imaginative, conceptual cover illustration at its heart. For the 2015 editions, we delivered a new logotype and cover treatment referencing the elegance of vintage travel posters, re-defining the brand again. A vibrant look that will eventually span all traveller facing products.

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Discipline • Brand identity, art direction, editorial design