A visual identity for the UK distributor of an innovative Italian concrete veneer product.  Read more

—  Cemento is used for stylish interior wall panelling and contemporary furniture. It’s a lightweight, easy to install finishing material with all the aesthetic qualities of cast concrete: strong, raw, and unpretentious. When interior design firm Dealerward commissioned us, we knew these values had to be at the heart of an identity that would chime with a design conscious market. We mirrored the square format of the panelling with a simple, bold symbol, pairing it with contemporary typography to create a high-end look with no fuss. Applied to stationary, signage and a website, our work helped to bring this brand new product to the UK market.

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Discipline • Brand identity