Branding for HarperCollins for their annual touring event showcasing new books for the year ahead.  Read more

— HarperCollins role in the life of a book is crucial. With every new release they help stories to grow and flourish. As one of the world’s biggest publishers, every year they have a plentiful list of new books to showcase and celebrate. We decided a fantastical garden was the perfect metaphor to visualise this and compliment the name of the event. We integrated the concept throughout the communication, from using a paper-cut gate for the invitation, to bringing the garden into the event space with large display boards. We also gave direction for animations which introduce sections of the video showcase. Beginning in London and Dublin with great success, the event is touring internationally, helping HarperCollins excite authors and booksellers alike throughout 2016.

Animation: One Darnley Road. Illustration: Jamie Jones

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Discipline • Brand identity